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HERO_

The Rebranding project for HERO Design Lab includes a brand new identity, as well as the company’s website.

The HERO team is made up of young designers from a variety of nationalities with a diverse array of interests, and knowledge of global trends, new technologies and materials. They believe in designing extraordinary everyday objects to reflect the unique interactions, colors, and forms of our not so ordinary lives, thus
their mission statement “Extraordinary design for everyday life.”

The new identity of HERO echos their vision of being extraordinary. The icon of HERO is a combination of an exclamation mark, as well as a capital “H”. Two sets
of business cards were designed for the partners at HERO. The concept behind the cards plays on the balance of aesthetic and functionality—fundamentals
of a good design.

The new website for HERO aims for a clean and simple look that not only reflects their approach to design,
but also the ability to highlight their work within the browser space.

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